I’ve always believed in the power of stories—whether told through a single image or a global campaign. My journey started behind the lens, chasing light and learning the craft. Over the years, that passion evolved into something bigger:

building brands, shaping narratives, and leading award-winning marketing across Europe and beyond.

From startup grit to global scale, I’ve shared every step—always learning, always creating. Photography still grounds me. Strategy drives me. And curiosity? That never stops.